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Helping launch an entirely new brand and product: a wide toe box, zero drop men's dress shoe. From developing an all over marketing strategy to creating the visual identity, brand voice and social media, I have built this brand from the ground up.
I have taken this brand from 0 following to over 3k with a steady follower increase of 20% with a mixture of clever lines and highly visual pieces. I have developed a Venn Diagram of followers from the Barefoot community as well as people searching for a more comfortable alternative to dress shoes.
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