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Bright Side Dental
No Judgement, Just Care.
A new take on dental ads. We recognized that people have genuine anxiety and fears of the dentist. Enter Bright Side, the non judgmentmental, understanding dentist.
Video




Radio
Avoider Alert
30: Spoken in a fast cadence
I’m an avoider.
My phone rings? I let it go to voicemail to see what the call is about. Get a bill in the mail? I leave that bad boy in the mail box for a couple of days. Don’t even ask about my dishes situation..
But after having a tooth ache for months.. I decided it was time to go to the dentist.
Luckily I found Brightside, and they didn’t harp on me about how long it took to come in, but were just happy to get me fixed up.
Right now new patients get 35 dollar exams and x rays, and that’s one deal I couldn’t leave on read.
Call 1-800-painless or visit bright side dental .com to book your appointment
Bright Side Dental. No judgment, just care.
Long Distance
30:
Imagine someone saying this to their therapist.
I just got out of a long-distance relationship…We dragged it on way longer than we should have. I moved away and I only get to see them during the holidays when I came home to visit my parents.
But when I had an emergency I realized it was time to move on and find a dentist near me. I went to brightside dental bc they had great emergency hours and there is one near my work and my house.
When an emergency does come up, book your appointment online at Bright side dental.com or call us at 1-800-Painless
Bright Side Dental. No judgment, just care.
Social

Agency: Rebuild Group
Creative Director: Mark Canavan
Copywriter: Amanda Sullivent
Art Director: Layne Perry
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